Smarter financial decisions through behavioural insights and digital coaching

This fintech company is focused on improving employee financial wellness through digital tools. Their approach combines behavioral science, AI, and intuitive product design to help users build healthier financial habits. By offering personalized guidance, they aim to reduce financial stress and promote long-term well-being in the workplace.

Background
As the company prepared for launch, they set out to develop a mobile application that would serve as a personal financial coach for employees. The goal was to provide users with a better way to track spending, build financial awareness, and receive real-time, personalized coaching based on behaviour and goals.

The challenge
The product needed to be intuitive, secure, and scalable, capable of delivering financial insights and digital coaching through a seamless mobile experience. It also had to integrate behavioural data, meet strict data privacy standards, and be built for both Android and iOS environments.

The solution
A Mission.dev team of mobile and backend developers built the app using Android, iOS, Python, Node.js, SQL, and AWS. Core features included real-time expense tracking, AI-powered financial coaching, and behaviour-driven insights. The app was designed with a modular backend to support future expansion while ensuring user data security and a smooth cross-platform experience.