End-to-end virtual hybrid event management system

Company Description

End-to-end virtual hybrid event management system

The company operates in the event management industry, utilizing technology to create hybrid event solutions that provide both onsite and digital experiences, enabling clients to reach a broader audience. Their event experts can seamlessly transition events from in-person to virtual or hybrid formats. Their virtual platform allows clients to host events and stay connected with attendees in a fully customizable digital environment. As leaders in the event management field, they have over 50 event experts who run more than 100 events annually, catering to over 500,000 attendees.

Mission Description

The Challenge

When COVID-19 hit, an event management company needed to pivot from in-person events to becoming a technology-first company. They turned to Mission to quickly assemble an expert team to scale their technology for virtual events and meet the increased demand.

The Solution

Mission provided multiple squads, including Squad Leads, Tech Leads, contributors, and a product designer. Working alongside the client’s technical team, Mission transitioned them from a project-based business to a product-based technology company. They developed a consistent product to cover all client needs, implementing practices like daily scrums, sprints, and design meetings.

The Results

Mission transformed the client from a world-class event management company into a world-class event technology company, offering a customizable virtual event platform covering registration, keynotes, and networking. The platform includes a customized registration process, next-gen session scanning, lead management solutions, and social intelligence tools. With Mission’s support, the client’s platform successfully evolved to meet new demands.